Meet the founder – we caught up with Lucy, founder of made in Britain jewellery brand Lucy Ashton Jewellery, for a quick chat about her brand, inspirations and her journey so far.
How did Lucy Ashton Jewellery begin?
Lucy Ashton Jewellery began in 2015, I was 24 and I finally thought it was best to really start thinking about the future and thats when I realised that I really wanted to start my own business. I knew that I could make jewellery so thats where the idea came from. My debut collection of intricate silver jewellery named Armour was Inspired by the form and structure of body armour.
Have you always wanted to work in fashion/jewellery?
Yes I did, I knew that I would always end up doing something creative but I wasn’t sure for certain. Before opening my business I was a retail fashion manager which I did love but I didn’t want to keep doing that forever.
What has been your journey so far?
I’ve been making jewellery since I was around 10 years old, I started making everyones Christmas and birthday presents and it was a hobby of mine for years, I designed jewellery in my art textile classes at school for fashion shows and projects, and I made jewellery to match my prom dress.
Once I left school I wasn’t too sure what I wanted to do so jewellery stopped for awhile and then It wasn’t until I was at a point in my life where I was reevaluating what I was doing that I asked myself what do I actually want to do for the future and what makes me happy and thats when I thought ok could I actually make jewellery professionally and sell it? so I started making things from home again, built a website, and here I am today.
What inspired your latest collection?
My latest collection ‘Solar Eclipse’ was inspired by my sons night sky projector, rocking him to sleep at night watching the moon and stars going around the room I was inspired by that simple beautiful moment.
What has been the highest and lowest point in your journey?
Highest point has to be when customers choose my jewellery to wear on their wedding day, that is an amazing privilege.
Lowest points tbh even though there are probably some, I know that I wouldn’t be the designer I am today without setbacks and things going wrong. I am self taught so theres been quite a lot. So the only thing I’d say Is that I wish I was professionally taught so I didn’t make so many mistakes.
How do you cope with setbacks?
I just try and focus on how or what I need to do fix it or move on. Making new collections are always an experimental time, which can get very expensive, but once I’ve made a new collection all the bad experiments are worth while cause I got there in the end.
What inspires you?
Theres not one thing that inspires me in the world, I can get inspired by everything around me. My first collection was inspired by asian jewellery and the structure and form of body armour. My latest collection was inspired by my sons night sky projector, rocking him to sleep at night watching the moon and stars going around the room I was inspired by that simple beautiful moment. I can have a creative block for months and then all of a sudden I can make one piece and then it just flows from there.
Is there anyone you would like to see wearing your brand?
Obviously I’d love to see my jewellery on any celebrity on the red carpet but tbh just seeing someone that I don’t know walking down the street wearing a piece made by me always gives me the best feeling.
Where do you see your brand in 5 years?
The aim is to have more UK stockists and to expand the Lucy Ashton brand internationally.
If you could wear one piece from your collection, which one would that be?
My favourite piece has to be the Filigree Hair Crown, this piece is the ultimate princess piece, I just need to find more places to wear it, cause I can’t really get away with wearing it to the supermarket! It was also featured in British Vogues Delicate Headpieces To Wear On Your Wedding Day which is a very proud moment for me.
What is the best piece of advice you were ever given?
It’s not really advice but all the support I’ve been given by my friends and family. They all believed in me that I could do this on my own and thats all I need.
What is the one thing you cannot live without?
My son and my partner. I couldn’t do this job without the love and support they give me.